Writing for the Web
Writing for the web is the same as any other type of writing, except that it's different. That is, web readers expect the same quality of writing as print readers do, but they want it presented...
View ArticleSpring Break
Sometimes your best work is to stop working for a while. Kick your shoes off and pull your nose back from the grindstone. Take a break, any kind of break. Take a coffee break, a stretch break, break...
View Article10 Powerful One-Liners to Keep Your Writing Strong (Part Two)
Welcome back to 10 Powerful One-Liners to Keep Your Writing Strong (Part Two). Here are five more powerful one-liners to inspire you and keep your writing strong.
View ArticlePut Your Writing On A Diet: Strategies For Leaner Communication
Content editing is a process of addition by subtraction. It's no coincidence that edit and diet are spelled with the same letters. Success in either case requires cutting some things and keeping others.
View ArticleTips for Working with Freelancers
What you get out of a freelance relationship depends on what you put into it. Freelancers bring unique strengths and perspective to your business; it is up to you to give them what they need to shine...
View ArticleWrite On! - Key Components of Successful Business Communication
Written communication is often the first impression you make on potential customers, business partners, or employers. Because of its significance to your marketing message, it is one of the most...
View ArticleWords That Sell: Power-Up Your Written Communication
Robert Louis Stevenson said, "Everyone lives by selling something." You sell yourself with a resume or portfolio. You sell your company news with a press release. You sell your ideas and expertise with...
View ArticleIt's Elementary: Three Clues to Good Writing
When I edit my own or other writers' work I look for three things to jump off the page. What is it? Why should I care? How should I proceed? If I have to look hard to find any of these, or worse, if I...
View ArticleAnatomy of an Article, Part One: Tips for Titling Your Work
Titles are like faces. They're the first thing we notice, and we form our earliest impressions from what we see there.
View ArticlePermanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's a press release. In the competition for consumer attention, a well-written press release is one of your most important marketing tools.
View ArticleGo Green With Your Written Communication
This year resolve to go green with your written communication. Green communication can save you time and money as well as reduce clutter and your environmental footprint.
View ArticleSuperhero Sell Sheets
A sell sheet is a high-impact, single-page presentation of your core capabilities, customer benefits, and contact information. It is a smart way to get your brand into the customer’s hands without the...
View ArticleWritten Communication as a Strategic Initiative
Many employees think of meetings and training workshops as stand-alone events rather than focus points on a performance continuum. Strategic written communication is the key to changing that mindset...
View ArticleLess is More: Editing Your Business Writing
Everyone edits. Everyone. All the time. Editing is a second look. Editing is as simple as reading email before you send it, to make sure that you included everything you want to say, or as complex as...
View ArticleAnatomy of an Article, Part Two: Buff Your Body
Why settle for tired, flabby writing? The buff article body you've always wanted can be yours today. All you need to do is Identify, Unify, and Beautify. Three easy steps... amazing results!
View ArticleFreelancers Are Good for Business
Whether your business is large or small, growing or slowing, a qualified freelancer can help you produce more and better work at higher profit margins.
View ArticleInternational Women's Day - A Writer's Reflections
It's a great day to be a woman and a writer. Today is International Women's Day 2005. It is the 94th annual celebration of the power of women to create change.
View ArticleCopy Editing in Three and a Half Steps
Copy editing is vital for crafting professional communications. In the second in a series of four articles designed to unleash the power of your written words, I have simplified editing into three and...
View ArticleA Preposition is a Perfectly Good Word to End a Sentence With
The rule against ending a sentence with a preposition is one of the first academic restrictions I chafed at. Some sentences just sound better with a preposition in the terminal position.
View ArticleBeyond Branding: What Your Customers Are Really Shopping For
Your brand is identified by a logo or a look, but it is ultimately a perception that rests with your customer. Words are a powerful tool for conveying brand benefits and building a positive consumer...
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